In the not so vast future: Capitalist society is blooming. Success is key, and everything can be bought. A small, recently up and running company is trying to fight for their spot in the sunlight. They’re marketing themselves as the deliverers of utopia. Their products are taking the form as public artworks, but with the idea that it should be usable. In the busy and crowded city, people are depressed, overworked. If you can look into the idea-heaven, there is one thought popping up more often than before: the urge to stop. Deeply rooted in humans, this longing is hard to completely erase, which would be the final and best, utopian, product. But they have solutions for the need: recent discoveries have shown that the placebo effect is real, and the best way to get a maximum impact is by action.